NOTE: While the following case studies feature 5-7 figure clients in the speaking space, the same techniques and strategies are used for artists and creatives (especially since most of you want to get on screens and stages to share your work).

While Doug may have been the former President of Sales for Tony Robbins and was badass at everything to do with sales, we were able to add additional $600,000 to his income. Here is the story...

Initially he wanted help with his speaking but little did how he know that, coming from the artistic world, our methodologies were much more expansive - combining TRUTHFUL & EMBODIED messaging, storytelling, speaking voice, body language and presence.

How we got him results:

📍 Re-positioned his messaging for his target market and created new content pieces specific to them.
📍 Re-worked his talk to take the audience on an emotional journey so he no longer had to do long sales pitches and scripts to convert.
📍 Uplevelled his stage craft to use influential body language and energy tactics as well as how to use his speaking voice to close more sales.

Meet Dana Pharant, Writer, Speaker & Domantrix who increased her income by 200% + landed 4-figure speaking gigs. How we did it:

📌She had done an amazing job of clearing her past trauma but it was still showing up in her voice and presentation style (which is very typical). We did specific breathing, relaxation and sensory exercises to connect her with her body and voice powerfully.

📌We identified what types of conferences and events would love her "Taboo" topic and developed a step by step process and strategy to land paid engagements.

Here was the process we took WESOS through to achieve a 100% close rate with just a few tweaks:

➡️Alignment:

A huge reason why speakers, artists and creatives don't convert is because there is a lack of message alignment.

We dug deep into their brand, ideal audience, objectives, challenges, etc.

Once clear on all the moving pieces of their brand and ensured it was all aligned into one unified brand message came the...

➡️Analysis:

Like so many presenters and marketers, they had really great content pieces but we needed to restructure the flow a bit and tweak the messaging slightly.

We identified where they were:
📌 losing the audience's attention
📌 overwhelming their guests with too much information (are you guilty of that too?)
📌 needing to bridge the gap between all the amazing things they offer and how it enhances their audience's lives
📌 finding challenges with how to position the offer in a way that felt authentic and connected

➡️ Refinement: Create a new content flow to include:

⭐ trust and community building pieces
⭐ relatable stories so people can SEE themselves
⭐ messaging that was positioned to be about the audience (and not the presenter)
⭐ insights into how WESOS can support the vision of each guest in the room
⭐ personalized engagement points

And here's the cool thing ...

💡The small changes that were made had NOTHING to do with sales tactics and everything to do with getting the audience to feel seen and heard as well as building trust and credibility.

If you do it right, by the time you get to the offer, the people who are aligned with you will already want to buy and you don't need to do some obnoxious, drawn out offer.